A friend of mine updated his payment info within just a few days of receiving this. Similar to Blue Apron, Casper makes it easy to choose them by offering $100 off on a mattress.ĭollar Shave Club gets more creative with postcards - this is their way of asking customers to update their payment information issues come up. They also include social proof that’s hard to ignore. I like the simplicity of this postcard Casper sent out - there’s not much distraction. And then they walk you through how they make your cooking life a lot easier. I’ve mostly seen this in how they sell their clothes, so it’s cool to see them carry this mission across literally everything they do, even their mail.īlue Apron makes it really easy here to jump on the bandwagon by offering two free meals. Warby Parker says that for every pair of glasses you buy, they donate a pair to someone in need.Įverlane also connects you to a greater good: eliminating waste. I think this a great example of connecting your brand to a greater good. So, I’ve been looking for inspiration from the best D2C brands out there. I realized that if I ever wanted to launch a direct mail campaign, I’d have no baseline of what’s considered good. It’s even nice to look at.ĭirect mail isn’t dead - if anything, it’s having its renaissance. Well maybe, but another reality is that the mail I’m receiving has gotten better, especially from D2C brands. Even more, I’m actually acting on some of these promotions. I’m actually noticing the promotions in my physical mailbox. I find myself deleting apps so I can have some peace. Now, I'm bombarded with noise from email and social feeds. I didn’t understand why marketers were still investing in it. If you asked me a year ago what I thought about direct mail, I would have said it’s a waste of time and money.
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